Are you conducting a survey of your customers and wonder what would best motivate them to take part in your study? A survey is a great way how to collect feedback from your customers or potential users. You can discover many unexpected insights and ideas on how to improve the product.
But the response rates are decreasing year by year. Here are some ways how to attract more people to take part in your questionnaire.<\/p>\n\n\n\n
Here is an easy rule \u2013 don\u2019t make long questionnaires. Many studies have revealed an increasing drop off with each additional question.<\/p>\n\n\n\n
Be sure people understand the question in the same way as you. If there are ambiguities in your questionnaire, you will get the wrong results and make wrong decisions!<\/p>\n\n\n\n
You have only a few seconds to convince people to take part in your survey. They need to recognize some value for their participation \u2013 an improved service, for example, or the possibility to express their meaning; or an interesting look and feel or reward. If the introduction text or first question is too sensitive or boring, respondents will cancel.<\/p>\n\n\n\n
If your questionnaire is longer, make it more interesting in terms of content, design, or functionality. Try to be more creative. Nice image, an interesting question, you can also use gamification to make the study more appealing.<\/p>\n\n\n\n
These elements will kill respondent\u2019s attention:<\/p>\n\n\n\n
Your survey will probably reach your respondents on mobile devices. Choose the survey system that supports mobile automatically and deliver the right mobile version to the respondent.<\/p>\n\n\n\n
You can add incentives to your survey to increase the response rate. There is not the best way, find a compromise between the effect and costs. Try to be creative.<\/p>\n\n\n\n
Incentives for all participants<\/strong><\/p>\n\n\n\n You can give discounts, credits, free vouchers, gift cards, and other general or specific incentives. If you have many participants, the total costs might be very high.<\/p>\n\n\n\n Raffle winners<\/strong><\/p>\n\n\n\n In this case, you won\u2019t give incentives to each participant but give a prize only to randomly selected survey participants. Find interesting prizes that are somehow connected with your product and together create an interesting story. Not only material gifts work \u2013 you can invite winners to your factory or offer them participation in a workshop, etc.).<\/p>\n\n\n\n It\u2019s also important that your audience is sure that the winners will be chosen in a fair way. For this purpose, we have created a trusted random picker app<\/a>. Just put the participants into RandomPicker and it will randomly select winners and generate a certificate that your drawing was without any bias.<\/p>\n\n\n\n If your survey platform supports a third-party code, you can embed the RandomPicker form in your questionnaire. Just put the iframe code snippet into the last page of the survey, so your respondents fill in their contact or phone. They will be automatically uploaded to the RandomPicker drawing. It will help you make the winner drawing<\/a> much easier, and their answers will stay anonymized (not connected with the contact information).<\/p>\n\n\nHow do I conduct the survey?<\/h2>\n\n\n\n
You probably know many survey tools: SurveyMonkey, Survio, SurveyGizmo, Google Forms, Typeform, Frill \u2013 customer feedback tool<\/a>, Lime Survey, OpenSurvey, Qualaroo, and many others. They are easy to use and provide all common question types and functions you will need.<\/p>\n\n\n\nWhich one is the best survey software?<\/h2>\n\n\n\n
It depends on what limits and features you need. Most survey apps have a free version so you can test them and choose the one which works best for you. Here are the main factors:<\/p>\n\n\n\n
To get a detailed overview of survey systems and their features, we recommend this article<\/a>.<\/p>\n\n\n\n